Kaori Inagaki is a nature lover and she has been traveling all over the world more than 54 countries in a variety of styles including backpacking. Her strong interest in ecotourism took her to James Cook University in Australia where the ecotourism is quite advanced as a national level for her master’s degree of Ecotourism. She has been dedicated to destination marketing for Hawaii and for Japan. Also, she worked for online start-up company in Spain as a marketing manager and worked at World Tourism Organisation (UNWTO) headquarter in Spain. After the journey in the tourism industry, seeing that governments are trying to set up the rules and policies of ecotourism in each country and more and more enterprises in the travel industry are trying to be more sustainable, she strongly felt the necessity to encourage consumers to make a better choice for the planet for ourselves. Thus, she established Ecotourism World to stimulate consumers to get to know more about the attraction of ecotourism. Kaori holds the Professional Certificate in Sustainable Tourism issued by Global Sustainable Tourism Council (GSTC).